News

International Workshop "Branding or Ending" in Togliatti

13 November 2018

From November 19 to November 21, the International Workshop Branding or Ending will be held at the Togliatti State University (TSU). With the support of the expert community, the residents of the city will have an opportunity to form a new positioning strategy for Togliatti. Workshop on branding will concern the development approach of a successful Turin model, which will be presented by experts in the field of urban re-branding from Italy Luca Ballarini (Bellissimo company, Torinostratosferica project) and Roberto Albano (Association YLDA, Paratissima project), talking about cases developed in the recent decade in Turin.